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An Actor is a person who plays a Character in a Photograph or series of Photographs. |
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Advertising is "Paid Media Placement", for the promotion of Brands in a Mass Medium. |
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Ambient light is the light that pre-exists "Naturally" at a location. |
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Aperture is the opening in a lens like the Iris in your eye. |
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A Photographers Assistant helps the photographer, but there is much more to it than meets the eye. |
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Available light, like Ambient Light, is light that exists 'naturally' at a location. |
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Photographers are sometimes asked to "Bid" competitively, or comparatively on an assignment. |
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Blur is often perceived as a bad effect in photography, but it is a very useful tool and comes in several forms. |
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A good Photography Brief is essential to a succesful Photo Assignment. It defines your expectations, and it helps us achieve a fantastic image. |
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Casting is the process whereby suitable 'Talent', or 'Models' are selected for the roles required for photographs. |
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CMYK is the accronym for the four colours used by printers; Cyan, Magenta, Yellow and Black. |
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Collateral is Marketing Material that is 'collateral to' or supporting an 'Above the Line' Advertising campaign. |
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Every light source has a colour temperature measured in 'Kelvin'. Blue tinted light appears 'Cool', but is Hot. Orange light feels 'Warm' but is Cool. |
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Like Advertising, Commercial Photography is any imagery used in "Paid Placement". |
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A Composite image is one where several elements have been "comped" "overlayed" or "layered" together to form a final image. |
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Composition refers to the spacial relationships of image elements with the frame of the image. |
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In an image, contrast is the relative difference between light and dark, colours, composition, location, mood, texture and characters. |
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Copyright is the right to exploit the reproduction of a creative work. |
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Corporate Photography is produced for "Below the Line" or "Marketing Collateral" purposes. |
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Cropping a photograph is a method used to change the composition from the original. |
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Cyan is one of the four subtractive primary colors used by printers in the CMYK Colourspace (cyan, magenta, yellow, and black). |
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Used in a Photographic context, Data refers to either 'Image Data', 'Meta Data', or 'IPTC Data'. |
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The Date and Time that a photography assignment is needed by the Client. |
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Demographic, or Demography, is the study of human population characteristics; including size, growth rates, density, distribution, migration, birth rates and mortality rates. |
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Depth of Field (or DoF), is best understood as the parts of a scene in front of and behind the focus point that are acceptably in focus. |
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Dots Per Inch, or Pixels Per Inch, as pertaining to resolution. |
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The length of time that an image is licensed for in any given market. Usually measured in months or years. |
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The process of selecting the few best images that fit the brief from the hundreds or thousands captured. |
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An Estimate, or Costs Estimate, is our estimation of what your project will cost, based on the brief. |
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Photographs can be licensed with varying levels of exclusivity in various markets, territories and industries, depending on the clients requirements. |
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The measurement of the amount of light allowed to fall on the Cameras CCD, expressed in ISO, Aperture and Shutter Speed. |
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Physical (glass or plastic) light modifiers placed over the camera lens, or software based data modifiers used in programs like Photoshop. Filters modify light or data for technical and creative purposes. |
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One of the most useful tools in the Photographers kit, Flash is the main method used to artificially illuminate a scene. |
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The Memory Cards used to store image data from the camera temporarily. |
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The main parameter used to define a lens; from 'Wide Angle' through to 'Telephoto'. Different focal lengths give different compositional effects. |
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The method of encoding image data for storage on a computer. The main Photography File Formats are RAW, JPEG, DNG, TIF, and PSD. |
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The size and shape of the image frame in the camera. Common formats are 35mm, 6x6cm, 6x7cm, 6x9cm, 4x5in, and 8x10in. |
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Acronym for ‘Graphics Interchange Format’ A file format used to store colour graphics. Not generally used by Photographers with regard to Photographs. |
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The speckled pattern seen in photographs, also known as 'Noise' in digital images. The 'Grainier' the image the more 'immediate' it is percieved to be. |
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Technical term for the 'Colourspace' of an image consisting purely of shades of white, gray and black, and no other colour. Grayscale images are commonly refered to as 'Black and White'. |
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