| | | | Casting is the process of finding the right people for the photograph. It's critical in ensuring the image communicates what you want it to. | | | | | | | | Casting can be done in several different ways, depending on your needs. Often you can source models from your own staff. This is relatively easy, and fantastic value. | | | | | | | | Pros | | | | | | | | a) they actually do represent your service. | | | | | | | | b) they will understand the correct way to hold things, places to stand etc. | | | | | | | | Cons | | | | | | | | a) their lack of experience in front of the camera, | | | | | | | | b) the risk of someone leaving the company, and expensive marketing material being unusable. | | | | | | | | c) the reliability of friends of staff or family; Will they turn up on time? Will they have the right clothes? Will they remember to shave / not shave? | | | | | | | Your own people are real. | | |
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