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The method of defining how an image is to be used in order to value it's license.
| | | | | The Use Category, and Specific Use the image will be put to within the terms of the License; | | | | | | | 1. Advertising; | | | Print Advertisments in Magazines, Newspapers, Directories, Free Standing Inserts, and Programmes, and "Advertorial". | | | | | | | Web Advertisments as Banner Ads, Promotional Websites, and Email Advertising | | | | | | | | Outdoor Advertising on Billboards, Buses, Bus-stops, Point of Sale Displays, and Posters. | | | | | | | | 2. Brochure and Marketing Collateral; | | | | | | | | Annual Reports, Financial Reports, Brochures, Corporate Magazines, External Newsletters, Catalogues, Direct Mail, Electronic Brochures, Press Kits, and Press Releases. | | | | | | | | 3. Editorial; | | | | | | | | Use in an external / independent magazine or book that is not "Paid Placement", or "Marketing Collateral". Including Books, book covers, magazines, magazines covers, newspapers, websites, web-zines, and blogs. | | | | | | | | 4. Internal Corporate; | | | | | | | | Internal (not for public consumption) publications and presentations, including Corporate Communications Publications, Internal emails, and Electroniuc presentations. | | | | | | | | 5 Products and Packaging includes; | | | | | | | | | | |
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