| | | | | A brief is a document that clearly describes your company goals, your clients, their perceptions, your desired positioning, and what you want to communicate with your photography. | | | | | | | | Clear thinking creates fantastic photographs. | | | | | | | | By consulting with PikSmart early, you can answer critical questions, save considerable time and money, avoid coming up with ideas that are too ambitious for your budget, and create ideas that strongly differentiate your message. | | | | | | | 1. Who is your Audience? 2. How do they percieve your company? 3. How are you trying to position your company in their minds? 4. What media are the images for? 5. How many images do you need? 6. What is each photograph of? 7. What does each photograph need to say? 8. Page layouts, rough sketches or storyboards. 9. When is the deadline? | | | | | | | | How do I write a Photography Brief? | | | | | | | | A brief sets the foundation for fantastic photography. | | |
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