What’s the difference between ‘bespoke photography’ and ‘stock’?

Like a tailored suit, bespoke photography is made specifically for you – it makes your projects look fantastic and unique, and it fosters moral with your staff.       Bespoke photography makes your company tangible and memorable.       Stock photography is pre-existing imagery that you can license “off the shelf”. There are two main license types; rights managed, and royalty free. Stock photography is a fantastic resource for certain applications, but it’s usually pretty generic, and because it's designed to have broad appeal, it's unlikely to create unique associations in your prospects minds.       In the last 5 years, stock photography has become a cheap commodity.       Stock photography is extremely seductive; but think about its relevance to your company and the message that it sends to prospects and clients. Your photography is a powerful surrogate for your company, make sure that surrogate is unique, sensory and memorable.       In the attention economy, is your company unique and fantastic and different?